According to Hindu religion, it is of paramount importance for a son to perform Pitru Paksha for his ancestors to keep them content and to repay the debt of being nurtured by them. In return, the ancestors bless them with health, wealth, knowledge, longevity and also clear the passage towards heaven for them, when they die.
Most Hindus believe that without the blessings of their ancestors, no work that they undertake, will ever be successful.